Lincoln Square Mall, designed by renowned architect Victor Gruen, opened its doors on September 17, 1964. Built as an extension to the 1923 Urbana-Lincoln Hotel, the mall was originally planned as an outdoor pedestrian space before becoming a fully enclosed shopping center. Its “pinwheel” design featured four main entrances from the North, East, South, and West, making it unique compared to traditional malls. At the time, it was the largest construction project of its kind, spanning nine city blocks while preserving historic surrounding buildings.